01
Working artists
Practising tattooers from apprentice to international award level. They use iNKPPL to manage portfolios, follow peers, and track conventions.
01 — THE HERO
19.9M search impressions · last 90 days
SOURCE · GOOGLE + YANDEX + BING · FEB 2026 → MAY 2026Tattoo media in nine languages.
Digital-first since 2016 — editorial that reaches working artists, studios, and collectors worldwide. ChatGPT, Gemini, Claude and Perplexity link to iNKPPL in their answers.
02 — WHO WE ARE
A media platform, not a marketplace.
Editorial since 2016 — digital-first from day one, in 9 languages.
iNKPPL has published tattoo editorial since 2016. We were built digital-first from day one — no print legacy, no shift from offline to online — and today operate as a hybrid: an editorial title and an Artist OS that working tattooers use to manage their portfolios, reviews, and convention calendar.
03 — REACH IN NUMBERS
What "reach" actually means here.
63K → 91K MONTHLY CLICKS · 90D TREND
10,310 keywords ranked in Google top-3 · 90 days
9 NATIONAL MARKETS RANKING PAGE-1 · "BEST TATTOO ARTIST" + COUNTRY/CITY QUERIES · LOCAL LANGUAGE
274,361
ENGAGED VISITS FROM SEARCH · 90D · GOOGLE + YANDEX + BING
19.9M
SEARCH IMPRESSIONS · INCL. IMAGES · BRAND EXPOSURE · 90D
21,970
KEYWORDS IN GOOGLE TOP-10 · PAGE 1 · 90D
85%
PAGE-1 VISIBILITY · STYLE QUERIES (999)
93%
PAGE-1 VISIBILITY · BODY-PLACEMENT QUERIES (620)
91%
PAGE-1 VISIBILITY · SKETCHES & DESIGN (913)
6,000+
EVENTS IN INKPPL AFISHA · 30+ COUNTRIES · 9 LANGUAGES
4.9★
AVERAGE CLIENT RATING · 97,000+ REVIEWS ON ARTIST PROFILES
10 YEARS · 9 LANGUAGES · 6,000+ EVENTS · 4,700+ ARTISTS · 45,000+ PAGES · 9,000+ ARTICLES
EXAMPLE · OUR KRASKA TATTOO INK FEATURE (AUGUST 2019) — STILL ON GOOGLE'S FIRST PAGE IN FOUR LANGUAGES NEARLY SEVEN YEARS LATER SOURCE · GSC + YANDEX + BING · FEB→MAY 2026Editorial published on iNKPPL is indexed by Google in nine languages. A brand story keeps generating organic traffic for years — not the 48-hour cycle of a social media post.
04 — WHO READS US
Who reads iNKPPL.
Working artists, studios, conventions, and the collectors who follow them.
02
Studios
Independent shops and multi-location studios that read iNKPPL for industry signal and use it as a hiring and visibility surface.
03
Collectors
Long-form readers planning conventions, researching styles, and following named artists across years of coverage.
04
B2B partners
Pigment, machine, aftercare, apparel, education and convention organisers who reach a tattoo audience without ad-network waste.
Global reach isn't an add-on — it's the architecture: stories live in 2-9 languages across 30+ countries. Need one market — we run language-isolated placements. Need a worldwide launch — it's our default.
05 — WHAT WE OFFER
How brands work with iNKPPL.
Six formats — from a single story to a year side by side.
Format 01
Signature format
Section partner
Your brand becomes the partner of one section — Meanings & Symbols, Magazine sections or Aftercare & Healing. A banner under the main image and after the text, plus a “Section supported by” strip, in every article of the section, in English and up to seven more languages; first place in “We recommend” in the section’s guides while the partnership runs. An editorial piece in English at the start and a monthly Instagram collab post. The Aftercare partner also gets a plate under the result of our tattoo cost calculator. One partner per section — no other brand advertises there.
Best for · Being present next to the community · Long-term brand trust
Format 02
Sponsored brand article
A review, test or interview written by our editors, published on inkppl.com with a clear Partner Material label and rel="sponsored" links. Published at once in English and seven more languages, translated by native editors.
Best for · Product launch · Category education
Format 03
Recommended brand in a guide
A place in “We recommend” in an evergreen guide — “How to heal a new tattoo”, “Best cartridges”, “Choosing inks”. First place in a highlighted block, or one of the positions below it. Twelve months on a page readers come back to for years. Available in guides of sections without a partner.
Best for · Aftercare · Inks · Needles and cartridges
Format 04
Display package
Banners in two fixed spots — under the main image and after the text — in articles of Meanings & Symbols or Magazine sections, in the languages you choose. Or across all articles of the editions you choose. A 30-day package; the report shows actual impressions and clicks, and the link carries your UTM tag. Image creatives only, no third-party scripts. No exclusivity: to have a section to yourself, choose Section partner.
Best for · Sustained awareness · Market-specific launches
Format 05
Eight-language special project
A story shaped together with your brand and published in English and seven more languages, two weeks on the homepage, a month of banners across our articles and Instagram behind it.
Best for · Global brands · Lifestyle partners
Format 06
Convention media partnership
Top of the country calendar for 30 days in all our international editions, preview and post-event report, Instagram coverage, an artist mail-out, your photo report published — and our representative with our artists on site every day of the event.
Best for · Convention organizers · Event activations
Smallest format — a 30-day banner package.
06 — WHERE YOUR BRAND APPEARS
On the page, next to the story.
This is one article on a phone — where over 80% of our readers come from. The four spots are different formats: a brand takes one or several.
Section partner
All four spots in every article of the section, plus an editorial piece and Instagram. No other brand in the section
Display package
Two banners — under the main image and after the text — in the articles you choose, for 30 days
Recommended brand in a guide
A mention in the guide text — stays for 12 months
Sponsored brand article
A whole article about your product, marked as partner content — only your brand on the page
-
Banner under the cover
Right under the article's main image — the first thing a reader sees. Format: Display package; also part of Section partner.
-
Section partner strip
A slim strip above the text: “Section supported by” plus your logo, linking to your site. It sits in every article of the chosen section. Section partner format only.
-
Mention in a guide
First place in the “We recommend” block of a buying or healing guide — pages readers check before they buy. Format: Recommended brand in a guide; a Section partner gets it in the guides of its own section.
-
Banner after the article
After the article text — seen by readers who finished it. Format: Display package; also part of Section partner.
Sections open to partners
- Meanings & Symbols
- Magazine sections
- Aftercare & Healing
07 — DISPLAY & REPORTING
How banners work and what you learn at the end
50% · 1s
An impression counts when at least half of the banner is on screen for at least one second. Bot traffic is not counted.
Banners run on the English and seven more language editions of the site.
Where they run
- In articles of Meanings & Symbols or Magazine sections. Aftercare & Healing — through Section partner only
- In the languages you choose — any edition except Russian
- Or across all articles of these editions, except partner sections and sponsored articles
- We are also opening spots in artist listings by country and city and in the tattoo catalog
How long
- A package is 30 days in the articles you choose
- The report shows the actual number of impressions. The banner link carries your UTM tag
- After 30 days the banner comes down on its own
- No more than three brands rotate on one surface and language
Safe for your brand
- A banner is just an image with a link — no third-party scripts or trackers
- A click takes the reader straight to your site
- The banner is marked as an ad in the page language
- No banners in 18+ articles
Report
- Where and in which languages your banner ran
- Impressions and clicks by section and language
- Links to every piece and Instagram post in your package
- Sent when the package ends. If your placement runs for several months — once a month
08 — FOR CONVENTION ORGANIZERS
A media partner that brings both artists and visitors to your event.
iNKPPL is one of the largest tattoo media: an artist directory and a tattoo events calendar in nine languages, 10,310 keywords in Google's top 3. Your event reaches visitors looking for where to go and artists choosing where to work. In return we ask for a booth — our artists work from it.
What we give
- Top of the country convention calendar for 30 days, in all our international editions
- Event preview (English + the language of your country)
- A post-event report from our representative on site (English + the language of your country)
- Instagram stories and a collab post
- A mail-out to artists in the region
- Banners in articles in your country's language during the campaign
- We publish your photo report from the event
What we ask
- A booth of 8 m² or more — our artists work from it
- A discount code on tickets for our readers
- Our logo among media partners
- A spot for flyers at the entrance
This is not a fixed list — we can extend it by agreement to fit your event.
09 — TALK TO US
If iNKPPL is a fit for your campaign.
Tell us about the campaign — goal, target markets, timeline, and the rough budget envelope you are working with. We will come back with a scoped proposal: format, deliverables, languages, schedule, and price.
Every iNKPPL partnership is scoped individually. We do not publish standard rate cards because every campaign has a different shape — different markets, different language mix, different format mix. The proposal will be specific to your brief.
info@inkppl.com
SINGLE POINT OF CONTACT